Memes Beyond Images: Memetic Tacticality Conference

Date(s) - 11/11/2022
12:00 pm - 9:30 pm


On the 11th of November, the Institute of Network Cultures (INC) invites various theorists, researchers, journalists, activists, designers, and other creatives and thinkers to critically reflect on the tacticality of memes. During a one-day conference at Spui25, we dive into meme activism & political warfare, meme design & labor, and speculative memes &  imaginaries. The Memes Beyond the Image Conference is also the launch of the Critical Meme Reader #2: Memetic Tacticality, which is edited by Chloë Arkenbout and Laurence Scherz.

The (political) power of memes has moved beyond virtual images. The distinction between the virtual and ‘real life’ no longer applies, or perhaps was never really there. Their effects (or should we say affects?) are moving through digital infrastructures, policy, regulations, and bodies. If memes are used as a tool by the alt-right to mobilize people to storm the Capitol and play a substantial role in the Ukrainian war, can they also be used by the left to spark a revolution, as memetic warfare is more immediate and accessible than real-life demonstrations? 

Institute of Network Cultures (INC) is founded by Geert Lovink, who is a Dutch media theorist, internet critic and author of Uncanny Networks (2002), Dark Fiber (2002), My First Recession (2003), Zero Comments (2007), Networks Without a Cause (2012), Social Media Abyss (2016), Organization after Social Media (with Ned Rossiter, 2018), Sad by Design (2019) and Stuck on the Platform (2022). He studied political science at the University of Amsterdam (UvA) and received his PhD from the University of Melbourne in 2003. In 2004 he founded the Institute of Network Cultures ( at the Amsterdam University of Applied Sciences (HvA). He was a media theory professor at the European Graduate School between 2007-2018, and was appointed Professor of Art and Network Cultures at the UvA Art History Department in December 2021. The Chair (one day a week) is supported by the HvA.

The Memetic Tacticality Conference is free of charge, takes place at Spui25 in Amsterdam, and is also live-streamed.

Learn more about the programme and register here:

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